Villars is the story of tradition kept alive through constant creation for 120 years. A story of passion for the dairy and cocoa farming regions, for chocolate making know-how and the dedication of enough time to do it right. Villars produces pure Swiss chocolate from the heart of Fribourg, the home of traditional dairy farming. Villars Maître Chocolatier enjoys a quality of milk like no other. Swiss milk – authentic, natural and pure – is selected and collected with as much care as the cocoa beans, and is chosen as much for its nutritive value as for its creamy taste. Scrupulous selection of natural ingredients at source is part of how we develop lasting relationships with our suppliers, and we put an emphasis on local products. Villars have created a unique Milk origin range using local milk from selected Swiss regions where milk variations create unique flavours in their award-winning milk chocolate bars.